I Don’t Want Your Retainer

Most agencies want to be your landlord. They charge you rent (management fees) forever. They gatekeep the data. They keep you dependent.

I want to be your architect. I build the system. I hand you the keys. I leave.

Why I Left The Agency World

I spent 17 years inside the "System." I managed massive budgets for Fortune 500 brands. I saw how the sausage was made. And I saw the flaw: The incentives are broken.

  • Agencies are incentivized to increase your spend (because they take a %).

  • Agencies are incentivized to hide the work (so you keep paying the retainer).

  • Agencies assign your account to Junior Staff (because it's cheaper for them).

I realized I couldn't fix the problem from the inside. So I left to offer a "Third Option" for brands and business who want to own their ad account and stop renting their success.

My 3 Rules of Engagement

1. No Black Boxes. I don't "hide the complexity." I simplify it. I show you exactly how the machine works. If you can't see the data, you can't trust the result.

2. Profit > ROAS/CPA. "Return on Ad Spend" or a low “Cost Per Acquisition” can sometimes be the wrong metric if it doesn't lead to cash in the bank. I optimize for Qualified Leads, Sales and Pipeline, not just cheap clicks or metrics that look good on a report.

3. Ownership is Everything. You should never feel held hostage by a marketing partner. My goal is to build a Google Ads system so robust that you could fire me tomorrow and still succeed.

The Industry Standard

You aren't hiring a freelancer who learned PPC on YouTube. You are hiring the person who sets the standards.

  • President, Paid Search Association: Leading the global organization for PPC professionals.

  • Top 100 PPC Influencer: Recognized by the PPC industry at large.

  • Speaker: Regular stage presence at SMX Advanced, BrightonSEO, and PPC Hero.

  • Writer: Regular subject matter expert writer for Search Engine Land and Search Engine Journal

  • Podcaster: I host the Paid Search Association monthly webinars, the virtual conference and I run my own Podcast, The Google Ads Strategy Hub

Want the full technical resume? View my complete Author Profile & Publications.