There is so much noise in marketing
That "sinking feeling" in your gut? It’s usually an 18% waste of budget.
Want the full technical resume? View my complete Author Profile & Publications.
President, Paid Search Association: Leading the global organization for PPC professionals.
Top 100 PPC Influencer: Recognized by the PPC industry at large.
The Speaker: Regular stage presence at SMX Advanced, BrightonSEO, and PPC Hero.
The Writer: Regular subject matter expert writer for Search Engine Land and Search Engine Journal.
The Podcaster: Host of the Paid Search Association monthly webinars, the virtual conference, and my own podcast, The Google Ads Strategy Hub
The Interpreter: I also study how platforms behave — not just how to use them. Explore the Platform Behavior Hub →
I AM HERE TO OFFER THE CLARITY.
It is hard to be a business owner right now.
It is hard to find the truth when everyone claims to be a Google Ads expert. It is hard to trust your business data when the models and platforms all feel like a "black box." It is even harder when you are searching using AI and ChatGPT and you are being taken in circles.
I am not here to fight the industry or fight the AI. I am here to help you navigate it and get you to where you need to go faster.
I believe that you are capable of understanding your own business better than anyone else.
I believe that Knowledge is Safety. And I believe that you shouldn't have to rent your success forever.
That’s why I created the Platform Behavior Hub, a place to understand the patterns behind rising costs, automation, and platform shifts.
THE THIRD DOOR
You didn't know you had a choice.
This is the biggest problem I see. Not "bad agencies" or "bad intentions." It’s simply that most business owners don't know a third door exists.
You think you only have two options:
Struggle to do it yourself.
Pay a monthly fee to outsource it forever.
I am here to show you the Third Door.
You can get an audit. You can pick my brain. You can build an ad account that lives inside your business, fueling your growth.
You don't need to be dependent. You just need a guide to show you how the machine works.
Who is Sarah Stemen?
Sarah is the PPC expert who actually tells you "No." A veteran of both the corporate and agency worlds, she founded Sarah Stemen, LLC to get back to what she loves: the math, the strategy, and the results.
She’s a mom of three, an Ohio native (Go BGSU!), and a firm believer that you don't need a 40-hour-a-week employee to get enterprise-level results. Sarah works in high-intensity sprints, focusing her 9-to-3 window on deep strategic work. She’s built a reputation for being "authentically her"—which means she won't hide behind jargon, she won't join useless meetings, and she definitely won't let your ad spend go to waste.