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For years, I worked for agencies, I worked in house, I write daily on LinkedIn, I write for the PPC industry.
Now, I am rewriting those PPC strategies for YOU (Business Owners)
The Myth of 'Perfect' AI Ad Copy in Google Ads: Polished vs. Powerful
Stop trusting AI to write your Google Ads! I'm Sarah Stemen, and I reveal why "polished" AI copy fails to convert. Learn my 4-step system to inject human strategy and get powerful, high-converting Google Ads copy for your small business or agency. Master the human-guided AI system and double your click-through rate today.
Stop Chasing High CTR! Focus on Qualified Clicks in Google Ads
A high click-through rate (CTR) doesn't pay your bills—conversions do.
If your CTR is rising but your conversion rate drops, you've likely gone too broad or too sensational in your messaging. Your best CTR is the one that aligns perfectly with your ideal audience and leads to more qualified conversions, not just more clicks. Boosting your click-through rate isn't about gaming the system; it's about winning by writing better, more relevant ads for the right people.