This is just a fun post about my day so far coming to Boston for SMX. I will be leading a Mastermind Session Tomorrow afternoon. I came in a day early, wrote an article, explored Boston and I am just posting as much as I can to keep the energy alive.

SMX Advanced feels like the perfect moment to bring predictive PPC into the spotlight. As I head to Boston to lead a mastermind session, I’m diving deep into how Google’s algorithms have shifted from reactive matching to predictive modeling — and I’m bringing a case study that shows the change happening in the data itself. Beyond the work, I’m energized to reconnect with some of the brightest minds in search, learn from the SEO track for my own business, and spend a week sharpening my thinking alongside people who make this industry feel like home.

Missed Opportunity Reporting is Google’s attempt to replace impression share with a more honest view of lost demand. It’s useful, but not perfect. This post breaks down why Google built it, how to read it, and where it falls short — especially for advertisers who need profitability, not just more auction participation.

Google Marketing Live 2026 made one thing clear: AI is being monetized aggressively, long before everyday consumers adopt advanced prompting or multimodal search. Here’s what advertisers need to know about auction transparency, budget pacing, and building brand guardrails.

Google Ads is entering a strange new era. The execution layer—the place experts once proved their value—is disappearing. Automation is taking over the levers, CPCs aren’t dropping, and performance gains look more like slow SEO‑style compounding than dramatic wins. So what actually makes a Google Ads expert different now? Not button‑pushing. Not secret settings. Strategy. Discernment. The ability to think with a founder, not just run their ads. That’s the work that doesn’t get automated away.

Should your service brand optimize for micro-moments or go all-in on hyper-personalization? Sarah Stemen breaks down the high-ticket lead gen debate and reveals how Google's brand-new AI Business Agent is forcing both strategies to collide.

Google finally gave lead gen its AI moment and not by fixing PMax, but by building the missing infrastructure lead gen has lacked for years. The new Business Agent for Leads isn’t a CRM replacement; it’s Google’s attempt to create a “lead feed” by turning conversations into structured, machine‑readable signals. Here’s why this matters and what it means for the future of B2B advertising.

I was in the room at Google Marketing Live 2026 again this year and what I took home wasn't a just list of features. It was a clear picture of where the strategy gap is growing, why that gap is the biggest opportunity of your career, and what you need to do right now to be on the right side of it.

Most counseling practices don’t fail at Google Ads because they lack PPC knowledge instead they fail because they’re driving a 2026 machine with a 2015 playbook. If you’re tired of "reactive tinkering" and expensive clicks that don’t turn into sessions, it’s time to stop pulling peripheral levers. Discover the 90-day framework for building high-signal infrastructure that transforms messy accounts into predictable growth engines.

Most people have felt that eerie moment when an ad seems to read their mind. For therapists and healthcare providers, that "creep factor" isn't just a nuisance—it’s a major ethical and legal risk. Dive into the mechanics of data collection, the truth about the "microphone myth," and how to build a high-intent marketing strategy that respects patient privacy while filling your practice.

“Build it and they will come” is the most exMost founders don’t have a business problem — they have a traffic problem. “Build it and they will come” is the most expensive scam in entrepreneurship. Traffic is the cost. Always has been. Whether you earn it through sweat‑equity blogging, chase it on social, or pay for it through Google Ads, you’re buying the same thing: people showing up. It’s why mall rent is higher than Main Street. You’re not paying for space — you’re paying for footfall. Online is no different. And if you want traffic you can control instead of hope for, that’s where Google Ads comes back into the story.

I help founders understand what’s really happening inside their Google Ads. My blog is where I show the person behind the work — the lived experience, the interpretive style, and the protective instincts that shape every recommendation I make. If you want clarity, honesty, and a partner who treats your budget like their own, you’re in the right place.

Blogging is still one of the strongest lead‑generation channels in 2026. When your posts align with search intent and real founder problems, they become a predictable engine for clarity calls, audits, and long‑term clients.

Hardline PPC stances are becoming a branding tactic, not a strategy. They’re often a response to commoditization, not a reflection of real expertise. Here’s how to tell when a so‑called expert is genuinely protecting your P&L — and when they’re simply protecting their positioning.

A lot of founders come to me because their Google Ads account feels “off,” but they can’t explain why. The numbers look fine, yet the leads feel wrong, the spend feels unstable, or the agency’s explanations don’t line up with reality. My work gives you a second opinion grounded in 17 years of hands‑on experience, deep diagnostics, and founder‑first honesty. I uncover the quiet failures, structural risks, and misaligned strategies that cost you the most — and give you clarity you can act on.

Absolute top impression share shows how often your ad appears as the very first result in Google Search. Learn how it’s calculated, why it matters more than average position ever did, and how to increase it profitably without overspending.

Your CPCs spiked overnight and your first instinct is to blame Google. But most CPC jumps aren’t caused by Google at all. This 7‑step diagnostic shows you how to identify whether the issue is seasonality, competitors, tracking failures, business changes, or your own account adjustments, before you break what’s working.

Therapists don’t need to feel salesy to use Google Ads well. With the right offer, ethical ad copy, and a conversion‑ready website, Google Ads becomes a predictable referral channel instead of a gamble. This guide breaks down the exact steps to protect your budget and attract clients who are actively searching for help.

Google Ads still works in 2026 — but only when your tracking, offer, and economics support it. This guide breaks down real ROI benchmarks, rising CPCs, common failures, and a simple framework to decide if Google Ads is worth it for your business.

If your Google Ads reports show display or video campaigns "working" but your bank account tells a different story, you’re likely staring at View-Through Conversions (VTCs) without a map.