Work directly with a Google Ads consultant, not an agency junior.
Get the truth about your Google Ads: what’s working, what’s wasting money, and what to fix first.
If you’ve ever looked at your Google Ads account and thought:
“Something feels off… but I can’t tell what.”
You’re not alone.
I have been working as a Paid Search Consultant for over 17 years.
Every week, business owners come for PPC consulting after:
Their website guy “learned Google Ads for them”
Their social media manager “added ads”
Their agency sent them a confusing automated report
Their sales and leads suddenly dropped
Their spend suddenly spiked
Their leads suddenly got worse (spam)
And they all say the same thing:
“I just need someone who actually knows what they’re looking at.”
That’s what the Second Look is for.
Why this matters
Google Ads is confusing on purpose.
The platform changes constantly.
The rules shift overnight.
Competitors jump in and out.
Keywords don’t mean what they say.
Tracking breaks silently.
And free audits? They are meant to sell ads management services.
Most people running ads are learning on your dime.
Most solutions are designed to sell you management. Most “experts” don’t know how to diagnose the root cause.
You deserve better than that.
You deserve understanding.
You deserve truth.
You deserve a second look from someone who actually knows what they’re doing.
The real problem and why your ads feel confusing
You’re not imagining it — Google Ads is hard to read.
Here’s why:
You make changes… then Google changes the rules
You fix something… then competitors start bidding
You adjust keywords… but the names don’t match the behavior
You check conversions (sales/leads)… but they’re double-counting or not counting at all
You try to grow your business with ads… but the data is lying to you
It’s not your fault.
You’re trying to make decisions with incomplete, inaccurate, or misleading information.
That’s why you feel stuck.
That’s why you feel confused and unsure.
That’s why you’re here.
Introducing: The Google Ads Second Look
A clear, expert, no‑BS review of your ad account…with zero upsells and zero management pitch.
This is not a generic audit meant to sell you on more ads management.
This is not an automated report.
This is not a sales funnel.
This is a manual, expert-level second opinion on your Google Ads account.
You get my eyes, my brain, and my 18+ years of experience — focused entirely on your data.
One flat fee.
One clear deliverable.
One honest roadmap.
A second opinion isn't about guessing
It is about understanding what been actually happening and giving you a plan to move forward.
What’s inside your second look
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I record myself inside your account, showing you:
Where money is leaking
Where keywords are misleading you
Where structure is hurting performance
Where tracking is broken
Where opportunities are hiding
You see everything with your own eyes.
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You get a clear, actionable plan:
Red Flags — Stop the issues immediately
Yellow Flags — Structural fixes to improve quality
Green Flags — What’s working and how to grow your ads safely
The goal is for this to be as easy as possible in every way.
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The Time Illusion
You make changes.
Google shifts the rules. Competitors jump in.
It feels like everything moved overnight
. I look at this for you.
The Keyword Issues
Keywords are confusing — and it’s not your fault.
The names don’t match the behavior.
I show you what’s actually happening so you stop paying for the wrong words.
The Tracking Gap
This is the silent killer.
Conversions double-counting. Conversions not counting at all. Leads showing up as sales.
Sales showing up as leads.
Events firing at the wrong time — or not firing at all.
I show you where your data is lying and how to fix it.
It costs more to do nothing.
Every day you wait:
Waste continues in the ads account
Tracking stays broken
Bad keywords keep cause more money loss
Competitors keep winning the customers you need
Doing nothing isn’t neutral. It’s expensive.
A Second Look stops the issues and shows you what you need to do and how to fix your ads.
While at Google Marketing Live (GML), I saw the future of Performance Max and AI integration and I realized most marketers are completely unprepared for Q1 2026.
Who this is for
Business owners who feel something is off with ads but can’t pinpoint it
Marketers who inherited messy ad accounts and want answers
Teams who want a clean, confident plan before tying to grow with more ad spend
Anyone who wants expert eyes on their ad data and not a sales pitch.
People who want to understand what’s actually happening inside their ad account so they can fix it and stop being confused.
Who this not for
Anyone looking for a cheap, generic audit (what I call a second look)
Agencies wanting free labor or validation
People who want me to “just take over” their ads
Anyone who wants sugarcoating instead of truth
People who think Google Ads is “set it and forget it”
If you want understanding, answers, honesty, and a path forward then this is for you.
Get Your Second Look Today
Stop guessing.
Stop wasting money.
Stop relying on broken data.
Get the truth about your Google Ads and a clear plan to fix it.
The Second Look™ — My Diagnostic Google Ads Review
Most audits tell you what’s wrong. A Second Look tells you why it’s happening — and what to do next.
I review your Google Ads account like a diagnostician, not an agency. No upsells. No confusing terminology. No pressure. Just clarity, protection, and a plan you can actually use.
A Second Look includes:
Signal quality + tracking accuracy
Wasted spend + structural issues
Search term alignment
Bidding + automation behavior
What’s fixable, what’s harmful, and what’s missing
If you’ve ever wondered, “Is my account actually set up right?” You’re ready for a Second Look.
Frequently Asked Questions
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Once I have access, your Second Look is delivered within 7 business days.
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I need read only access to your Google Ads account and Google Analytics (optional). Nothing more.
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I don’t go into your account and make changes — but I give you (or your team) a clear, safe plan to follow.
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Honestly, I ask myself that all the time because we all “should” be running ads the same in theory. But I have been around long enough to see some people are just not doing it morally or correctly.
It isn’t fair. Other times businesses are just confused so I step in to help.
I think what makes me different is my protective approach. It is how. word things, how I show and it comes across when you talk to me.
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A Second Look is my version of a Google Ads audit — but with a diagnostic, clarity‑driven approach. While many people call this an “audit,” I focus on explaining why issues happen, how they impact your results, and what to do next. It’s an audit in purpose, but delivered with more protection, clarity, and actionable insight.scription
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Most audits take 3–5 business days, depending on account size and complexity. I prioritize clarity and accuracy over speed, so you get a complete, actionable understanding of what’s working, what’s broken, and what needs to change.
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Yes — a proper audit identifies wasted spend, broken tracking, poor signals, and misaligned bidding strategies. Fixing these issues often leads to immediate performance improvements and more stable long‑term results.
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Most businesses benefit from a full audit once or twice a year, especially after major Google Ads changes. A Second Look is also helpful anytime performance drops or you switch agencies.
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Common red flags include missing conversions, poor signal quality, irrelevant search terms, over‑automation, and wasted spend. My audits highlight both the symptoms and the root causes so you understand the full picture.
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I explain everything in plain language. But you can book a call if you need more. You’ll understand exactly what I’m showing you. I promise.
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No. I don’t manage accounts. I protect them. This keeps my advice unbiased and focused on what’s best for you.
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Great. Messy accounts are where I do my best work. Nothing surprises me. What surprises me constantly is the number of people making these messes.
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Please don’t be. Most accounts I review have issues. You’re here to get answers. At least you had the courage to ask for help.
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A high‑quality audit should evaluate tracking accuracy, signal quality, wasted spend, search term alignment, bidding behavior, and structural issues. Most audits stop at surface‑level metrics — mine focus on diagnosing why issues happen and what to fix first.
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A Second Look is my diagnostic version of an audit. While many people call it an “audit,” I go deeper into signal quality, automation behavior, and strategic alignment. It’s an audit in purpose — but delivered with clarity, protection, and actionable insight.
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You should receive a clear diagnosis of issues, a prioritized list of fixes, and explanations written in plain language. My audits include a walkthrough video, a written summary, and a roadmap so you know exactly what to do next.
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Yes — especially if you’re unsure whether your account is being managed correctly. A Second Look gives you an unbiased, protective review so you can make informed decisions without agency pressure.
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Absolutely. Smaller budgets feel waste more intensely. A Second Look helps you protect every dollar, improve efficiency, and make sure your setup is aligned with your goals.