Google Ads Coaching & 1-on-1 Strategy Get Better ROI in 2026
Sarah Stemen
Paid Ads Consultant
Google Ads Coach & Protective PPC™ Strategy with Sarah Stemen
No more “Sunday night scaries” when you are running ad campaigns.
Validate your Google Ads setup without the stomach ache.
Don’t run PPC campaigns without peace of mind.
The Product: A “Sanity Check” for your Google Ads PPC campaigns.
The Safety Net You built the campaign. But you have that sinking feeling. “Did I miss a negative keyword?” “Is the tracking actually working?”
The Assurance I don’t rewrite your work. I verify it. Rent my eyes for a 60-minute coaching call. This session can be easily scheduled at your convenience. Together, we create a personalized action plan tailored to your needs as a business owner. I find the traps before Google charges you for them.
The Result You don’t cross your fingers. You press “Enable” with total calm. It’s insurance for your budget. This process helps business owners save time and achieve success by ensuring your campaigns are set up for optimal results.
What should I look for in a Google Ads coach?
A great Google Ads coach should have proven expertise and prioritize strategic independence and diagnostic mastery. Look for a mentor who provides transparent account audits, teaches you how to interpret signal quality, and helps you build a repeatable decision-making process by focusing on the elements that matter most instead of just managing tasks.
A coach should also provide valuable resources to support your learning.
Experience across different industries is beneficial when choosing a coach, as it ensures they understand a range of market challenges and trends.
Why choose coaching over a Google Ads agency?
Choosing a Google Ads coach over an agency can directly impact your company's performance by giving you ownership and transparency. While agencies often operate as a ‘black box’ for a recurring fee and manage your advertising services for you, PPC coaching empowers you to understand your own data, reduce wasted spend, and manage your account internally without long-term contracts. Understanding your own data also helps you better reach your customers and improve customer acquisition. Google Ads coaching is a key part of a broader digital marketing strategy, supporting your company's growth and ROI.
How does a Google Ads sanity check work?
Audit Settings: We find budget traps like broad match drift, drawing on years of experience managing both AdWords and Google Ads campaigns.
Verify Tracking: I confirm your conversion signals are accurate and help you understand how Google Ads works so you can make informed decisions.
Strategy Review: We review your campaign structure to ensure ad groups, keywords, and account architecture are optimized for real business ROI.
This process not only clarifies your ad performance but also helps you learn Google Ads more effectively.
Coaching vs. Done‑For‑You vs. Audits
A diagnostic comparison for practitioners who need clarity, control, and the right level of support.
Google Ads Campaigns Optimization: Turning Insights into Action
Optimizing your Google Ads campaigns isn’t just about tweaking a few settings—it’s about transforming insights into real, measurable results. As a dedicated Google Ads coach, I work with business owners and marketers who want to master Google Ads, maximize their ad spend, and achieve their marketing goals with confidence.
In our coaching sessions, we go far beyond the basics. I help you develop in-depth knowledge of your Google Ads account, so you can identify areas for improvement and take action that actually moves the needle. Together, we’ll dive into keyword research to ensure you’re targeting the right keywords for your business, and we’ll refine your campaign setup and structure for optimal performance. You’ll learn how to build effective ad groups, craft compelling ad copy that resonates with your audience, and implement conversion tracking to measure what matters most.
We’ll also explore advanced bidding strategies to help you save money and improve conversions, and I’ll show you how to use Google Analytics to analyze your campaign performance and make data-driven decisions. Whether you’re struggling to manage your ad spend or want to optimize campaigns for better ROI, my coaching is tailored to your unique needs and business goals.
Frequently Asked Questions About Google Ads Coaching
Google Ads coaching is a core part of my work because too many business owners have been burned by agencies, overwhelmed by automation, or left in the dark about what’s really happening in their accounts. Coaching gives you back control. It gives you clarity. It gives you the ability to make decisions without relying on someone else to interpret your data.
I teach you how to diagnose issues, understand your signals, and protect your budget from waste. You learn how to think about Google Ads — not just how to click around in the interface. My goal is to make you confident, independent, and fully capable of running your account with intention.
If you’ve ever felt confused, misled, or unsure whether your account is set up correctly, coaching is the safest, clearest path forward.
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Look for a coach who teaches you how to think, not just what buttons to push. The right Google Ads coach should help you understand your data, diagnose issues, and make confident decisions without relying on an agency. My coaching blends strategy, diagnostics, and hands‑on guidance so you can run your account with clarity and control.
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The best Google Ads coach is someone who prioritizes clarity, transparency, and your long‑term independence. You want a coach who explains your data in plain language, protects your budget, and helps you build real skill — not dependency. My coaching is designed to give you confidence, ownership, and a diagnostic understanding of how Google Ads actually works.
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Ask how they teach, how they diagnose issues, and how they measure progress. A strong coach should show you their process, explain their recommendations clearly, and help you build confidence in your own decision‑making.
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Coaching includes diagnostic reviews, strategy guidance, data interpretation, and hands‑on support. You learn how to understand your signals, evaluate performance, and make confident decisions based on real data.
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Yes. Coaching includes real account reviews so you can learn from your own data. I show you what’s working, what’s broken, and how to fix issues step‑by‑step.
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Absolutely. Diagnostic thinking is the core of my coaching. You’ll learn how to identify root‑cause issues, interpret signals, and understand why performance changes.
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Yes. You get repeatable frameworks for diagnosing issues, evaluating performance, and making strategic decisions. These tools help you stay confident long after coaching ends.
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Coaching is ideal for business owners, in‑house marketers, and small teams who want clarity, confidence, and control. It’s perfect if you want to understand your data instead of outsourcing everything to an agency.
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Yes. Coaching is designed to meet you where you are. Beginners benefit from clear explanations, guided practice, and a safe space to ask questions without judgment.
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Definitely. Coaching helps you understand what your agency is doing, evaluate their decisions, and protect your budget. Many clients use coaching to gain clarity and oversight.
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Yes — that’s one of the most common reasons people come to me. Coaching helps you understand what’s happening, why it’s happening, and what to do next.
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Agencies execute tasks. Coaches teach you how to understand your data, diagnose issues, and make confident decisions. Coaching gives you clarity and control — without long‑term contracts or dependency.
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For many businesses, yes. Coaching gives you the skills and confidence to manage your own account. For others, coaching helps you oversee your agency more effectively.
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Yes. Coaching helps you fix tracking issues, improve signal quality, reduce wasted spend, and make smarter strategic decisions — all of which improve performance.
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Most clients just need one session. Others, see improvements within the first few sessions as tracking, signals, and structure become clearer. Long‑term results come from consistent, informed decision‑making.
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Yes. My goal is to make you confident and independent. You’ll learn how to diagnose issues, interpret your data, and make decisions without relying on an agency.