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Google Ads Strategy Hub

Learnings, teachings and tips & tricks for anyone managing paid search campaigns.

Sarah Stemen Sarah Stemen

Exposed: 3 Shady Google Ads Agency Tactics That Steal Your Budget

Are you tired of paying premium fees for zero results? As a Google Ads Strategy coach, I'm pulling back the curtain to expose three deceptive tactics shady agencies use to fake paid search management and drain your budget. Learn how to spot the "Change History Fluff," meaningless "optimization," and the pitfalls of unmonitored automation. If you're a small business owner or agency, this insight can save you thousands. Stop paying for activity, and start demanding real strategy!

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Sarah Stemen Sarah Stemen

Building Paid Search Campaigns Is Easy, Doing It Well Takes Skill

Paid search can be a hard revenue stream to build and maintain, but it is a very effective way to drive traffic and generate leads and sales for your client. However, it is important to be realistic about the challenges involved and to be prepared to invest the time and resources necessary to be successful.

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