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For years, I worked for agencies, I worked in house, I write daily on LinkedIn, I write for the PPC industry.

Now, I am rewriting those PPC strategies for YOU (Business Owners)

Sarah Stemen Sarah Stemen

Stop Budget Chaos: How Smart Bidding and Pacing Protect Your Monthly P&L

Google Ads budget pacing and Smart Bidding are powerful tools, but they require expert setup to drive profit. The best practice is to move beyond Maximize Conversions to Value-Based Bidding (Target ROAS/Maximize Conversion Value), using rigorous tracking and Budget Guardrails to ensure the algorithm optimizes for revenue, not just lead volume, keeping spend predictable throughout the month.

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