Google Ads budget pacing and Smart Bidding are powerful tools, but they require expert setup to drive profit. The best practice is to move beyond Maximize Conversions to Value-Based Bidding (Target ROAS/Maximize Conversion Value), using rigorous tracking and Budget Guardrails to ensure the algorithm optimizes for revenue, not just lead volume, keeping spend predictable throughout the month.

Used AI to build your Google Ads? Before you launch, vet the strategy. Most AI-generated PPC advice contains red flags—like outdated bidding and missing PMax structure—that expose a dangerous, budget-burning flaw for Brands and Advertisers.

I was selected as one of 10% of accounts globally to beta test Google’s new AI creative engine. Instead of giving it an easy e-commerce shot, I stress-tested it against the hardest environment possible: a complex, messy B2B industrial factory. The result? The 'creative stopgap' that slows down scaling is officially dead. Here is my full breakdown of what’s coming to your account on December 11th.

Google Ads Certification is not a career plan. As an expert Google Ads Coach, I expose the get-rich-quick myth and share the real strategy small businesses and agencies need. Learn why critical thinking, not a certificate, is the key to mastering PPC and protecting your budget from bad advice.

Frustrated by rising Google Ads costs? Stop blaming Google. As your Google Ads coach, I reveal the critical Cost-Intent Mismatch that's draining your budget. Learn the exact strategy I used to pivot from expensive non-brand search to highly profitable Demand Gen and YouTube campaigns, boosting one client's ROAS from 2x to 8x. Fix your strategy now!

Stop trusting AI to write your Google Ads! I'm Sarah Stemen, and I reveal why "polished" AI copy fails to convert. Learn my 4-step system to inject human strategy and get powerful, high-converting Google Ads copy for your small business or agency. Master the human-guided AI system and double your click-through rate today.