Most companies think they only have two options for running paid search campaigns: pay an expensive PPC agency retainer forever or fire them and go it alone.

There is a third option. Here is how to identify if your business has "graduated" from the PPC build phase, and how to switch to a strategic advisory model that saves agency fees while protecting PPC performance.

Are you tired of paying premium fees for zero results? As a Google Ads Strategy coach, I'm pulling back the curtain to expose three deceptive tactics shady agencies use to fake paid search management and drain your budget. Learn how to spot the "Change History Fluff," meaningless "optimization," and the pitfalls of unmonitored automation. If you're a small business owner or agency, this insight can save you thousands. Stop paying for activity, and start demanding real strategy!

Paid search can be a hard revenue stream to build and maintain, but it is a very effective way to drive traffic and generate leads and sales for your client. However, it is important to be realistic about the challenges involved and to be prepared to invest the time and resources necessary to be successful.