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For years, I worked for agencies, I worked in house, I write daily on LinkedIn, I write for the PPC industry.
Now, I am rewriting those PPC strategies for YOU (Business Owners)
AI Can Get Your Google Ads Campaign Close. Here’s Why That’s Dangerous.
Used AI to build your Google Ads? Before you launch, vet the strategy. Most AI-generated PPC advice contains red flags—like outdated bidding and missing PMax structure—that expose a dangerous, budget-burning flaw for Brands and Advertisers.
Stop Blaming Google: How to Solve Your "Rising Costs" with a Cost-Intent Strategy
Frustrated by rising Google Ads costs? Stop blaming Google. As your Google Ads coach, I reveal the critical Cost-Intent Mismatch that's draining your budget. Learn the exact strategy I used to pivot from expensive non-brand search to highly profitable Demand Gen and YouTube campaigns, boosting one client's ROAS from 2x to 8x. Fix your strategy now!