Read What The Other PPC Experts Read
For years, I worked for agencies, I worked in house, I write daily on LinkedIn, I write for the PPC industry.
Now, I am rewriting those PPC strategies for YOU (Business Owners)
When to Bring Google Ads In-House: Stop Paying Agency Fees for "Maintenance"
Most companies think they only have two options for running paid search campaigns: pay an expensive PPC agency retainer forever or fire them and go it alone.
There is a third option. Here is how to identify if your business has "graduated" from the PPC build phase, and how to switch to a strategic advisory model that saves agency fees while protecting PPC performance.