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For years, I worked for agencies, I worked in house, I write daily on LinkedIn, I write for the PPC industry.
Now, I am rewriting those PPC strategies for YOU (Business Owners)
Stop Blaming Google: How to Solve Your "Rising Costs" with a Cost-Intent Strategy
Frustrated by rising Google Ads costs? Stop blaming Google. As your Google Ads coach, I reveal the critical Cost-Intent Mismatch that's draining your budget. Learn the exact strategy I used to pivot from expensive non-brand search to highly profitable Demand Gen and YouTube campaigns, boosting one client's ROAS from 2x to 8x. Fix your strategy now!
The Myth of 'Perfect' AI Ad Copy in Google Ads: Polished vs. Powerful
Stop trusting AI to write your Google Ads! I'm Sarah Stemen, and I reveal why "polished" AI copy fails to convert. Learn my 4-step system to inject human strategy and get powerful, high-converting Google Ads copy for your small business or agency. Master the human-guided AI system and double your click-through rate today.
The Agency Model Is Dying: Why Your Small Business Needs a Google Ads Coach, Not a Manager
Yes, for small businesses, the traditional model is broken. Paying a high management fee on top of a modest ad budget is a financial drain. Worse, the low-cost "button-pusher" agencies are becoming obsolete as Google’s AI automates their tasks.
Stop paying for basic management. The future is Google Ads Coaching. Get the high-level strategy and support you need to run your own more effective campaigns and put your entire budget toward customer acquisition.
Building Paid Search Campaigns Is Easy, Doing It Well Takes Skill
Paid search can be a hard revenue stream to build and maintain, but it is a very effective way to drive traffic and generate leads and sales for your client. However, it is important to be realistic about the challenges involved and to be prepared to invest the time and resources necessary to be successful.