Most companies think they only have two options for running paid search campaigns: pay an expensive PPC agency retainer forever or fire them and go it alone.

There is a third option. Here is how to identify if your business has "graduated" from the PPC build phase, and how to switch to a strategic advisory model that saves agency fees while protecting PPC performance.

Paid search can be a hard revenue stream to build and maintain, but it is a very effective way to drive traffic and generate leads and sales for your client. However, it is important to be realistic about the challenges involved and to be prepared to invest the time and resources necessary to be successful.