High-performing Google Ads ad copy is not about technical perfection; it's about strategic relevance and persuasion, which AI alone cannot deliver. This guide breaks down why executive-level strategy must supersede AI's surface-level polish. Learn how to use AI as a high-speed drafting co-pilot, not a replacement for human strategic thinking, to dramatically increase your conversion rates and ensure your ad spend drives true business value.

AI can generate a Google Ads strategy in seconds — but that speed comes with dangerous flaws. In this article, I break down the four biggest red flags in AI‑generated PPC advice, why outdated structures and bidding strategies can destroy your profitability, and how human vetting protects your brand, your margins, and your legal risk.

AI Max is Google’s newest search add‑on — but early adoption comes with real business risks. In this article, I break down what AI Max actually does, why it’s still in the early adopter phase, how it can quietly disrupt your strategy, and what smart marketing teams should do before flipping the switch.