I'm a paid search strategist and consultant with 17 years of experience dedicated to helping businesses finally achieve measurable results from their Google Ads investment.

My background is uniquely comprehensive. I've successfully navigated all sides of the marketing table from managing corporate marketing budgets and owning an agency to running my own online boutique. This diverse experience grants me a rare, 360-degree perspective on the current digital marketing landscape and the strategic challenges businesses face.

Authority & Recognition

My expertise is formally recognized: I have the honor of being named one of the most influential people in the paid search industry by my peers. I currently serve as the President of the Paid Search Association and frequently speak at industry conferences. As a regular subject matter expert columnist for Search Engine Land and Search Engine Journal, I contribute actionable insights that shape industry best practices.

I believe in empowering marketers. My YouTube channel, Google Ads Strategy Hub, is where I demystify paid search, sharing practical knowledge to help you master the intricacies of the platform.

My Approach to Google Ads

I understand that Google Ads can feel complex and overwhelming. But I'm here to simplify it and show you that even small, data-driven tweaks can generate massive performance improvements.

When we partner, I commit to understanding more than just your account; I dive deep into your goals, budget, and customer journey. I then design a custom Google Ads strategy engineered to drive real, sustainable results. I pride myself on being an exceptional communicator and I'll guide you through every decision, answer all questions promptly, and ensure your campaigns run smoothly and effectively.