Platform Behavior Hub for Small Businesses
I analyze how Google, Bing, Reddit, and other search platforms behave so small businesses can make safer, clearer decisions in a world of rising ad costs and opaque automation.
I have been working in Google Ads for 17 years and I really don’t think I could be more familiar with a platform, but through my years of Google Ads work I have an inane instinctive and almost reptilian mind about marketing platforms behave in general.
Why This Hub Exists
On the internet in 2026 platforms are shifting faster than most small businesses can keep up with. Costs rise, automation gets more opaque, and every platform insists its AI will “optimize” for you — even when the results feel unpredictable or misaligned.
It is so freaking hard to understand what to do but most importantly WHY.
This hub is where I break down how platforms actually behave, not just how to use them. I also talk about why they do what they do, because frankly that’s kind of juicy. Maybe I am good at looking at motivations because I spent years watching Real Housewives or maybe it is because I am jaded…anyway…
I analyze:
why costs rise in all platforms
where algorithms over‑index because that is a major issue
how automation finds (and traps you in) pockets of performance and wastes your money
which platforms are safer for small budgets and where you can trust and not trust
how to interpret platform changes without panic
This is not news reporting. This is platform behavior analysis — written for small businesses, therapists, consulting businesses and emotionally intelligent practitioners who want clarity before they spend money on ads.
Why My Content Is Different
I really believe when you look at all the platforms you start to see patterns, and then using those patterns you can learn:
Should you even play the game - because every platform has a game that has to be played at some level
Are there better ways to advertise
What is really going to drive your business forward
Google Ads Behavior
How Google’s automation, auction dynamics, and documentation shifts impact small budgets.
And speaking of over-indexing because this is where I spent 17 years you will likely see the highest volume of posts here…but I am trying to branch out so TBD.
What you’ll find here:
Why Google Ads feels more expensive
How broad match actually behaves
Why Performance Max over‑indexes
How Google’s documentation drift affects advertisers
Where small budgets get punished
How to test Google automation safely
Microsoft/Bing Ads Behavior
Why Bing is quietly outperforming for certain service businesses and how it behaves differently from Google.
What you’ll find here:
Why Bing CPCs are cheaper
Why Bing is more stable
How Bing handles automation differently
Why Bing is a protective channel for therapists and service businesses
How Bing fills the gaps Google created
Reddit Ads Behavior
How Reddit’s conversation‑driven signals create both opportunity and volatility.
What you’ll find here:
Why Reddit is cheaper
How Reddit’s signals differ from Google and Bing
Why Max campaigns over‑index
How community volatility affects performance
When Reddit is a smart alternative — and when it isn’t
Reddit Max Campaigns: How Reddit’s Automation Over‑Indexes and Why It’s Risky for Small Budgets
Automation Patterns Across Platforms
The cross‑platform behaviors that shape cost, stability, and performance.
What you’ll find here:
Over‑indexing
Pockets of performance
Loss of control
How automation collapses structure
How to run controlled tests
How to interpret algorithm behavior
Protective PPC for Small Budgets
Emotionally intelligent, diagnostic guidance for small businesses navigating rising costs.
What you’ll find here:
How to choose the right platform
How to avoid misaligned spend
How to build guardrails
How to interpret cost spikes
How to protect yourself from automation drift
How to make decisions without panic
Want help understanding which platform is safest for your budget? I offer a 60‑minute Platform Behavior Diagnostic where we map your risks, your opportunities, and the protective path that fits your business.
