Google Ads for Therapists Hub
The Google Ads for Therapists Hub is a clear, diagnostic map that explains why therapy ads fail and how to fix them. It organizes the 11 core areas therapists must understand about running ads including targeting, keywords, ad copy, landing pages, insurance clarity, availability, and offer alignment and links to deeper guides for each topic.
How to use this hub:
Start with the symptom you’re experiencing, then follow the guide linked in that section to diagnose the real cause.
Why I created this:
This blog post serves as a protective, diagnostic navigation hub for therapists who want clarity, not hype when it comes to Google Ad marketing.
This hub organizes everything therapists need to understand about Google Ads campaigns without manipulation, sales tactics, or PPC industry noise.
Each section links to a deeper, practitioner‑level guide that breaks down the real symptoms, the real causes, and the real fixes.
Use this hub as your starting point, your reference point, and your diagnostic map.
1. Why Your Therapy Google Ads Aren’t Converting
Start here if your Google Ads get clicks but no inquiries.
This guide covers targeting, ad copy, landing pages, insurance clarity, availability, and offer alignment.
Why your therapy practice ads aren’t getting clients:
Most therapy Google Ads fail because of mismatched search intent, unclear targeting, vague ad copy, or landing pages that don’t answer basic questions about insurance, fees, or availability. This guide helps therapists diagnose the real reason their ads aren’t converting.
Read the full guide → coming later this week
2. How Google Search Ads Work for Therapists
A clear, therapist‑specific explanation of how Search campaigns match intent, and why therapists must avoid symptom‑based keywords.
How do keywords work in Google Ads for therapy practices?
Google Search Ads match user intent, not symptoms. Therapists need to understand how queries, keywords, and relevance signals work so their ads reach people actively looking for a therapist, not people researching mental health topics.
Read the full guide → coming later this week
3. Demand Gen for Therapists (And Why It’s Not Search)
Demand Gen is not a replacement for Search.
This guide explains what Demand Gen is, what it isn’t, and when (if ever) therapists should use it.
Should I use Demand Gen campaigns for my therapy practice?
Demand Gen is a visual, interest‑based campaign type that behaves more like social media than Search. This guide explains why Demand Gen rarely works for therapists and when it may be appropriate.
Read the full guide → coming the first week of Jan 2026
4. Keyword Strategy for Therapists
The difference between symptom keywords and therapy‑seeking keywords.
How to choose intent‑based terms that match people actively looking for a therapist.
What keywords should a therapist bid on to get clients from Google Ads?
Therapists should avoid symptom keywords like “anxiety” and use intent‑based keywords like “anxiety therapist near me.” This guide shows how to choose keywords that attract therapy‑seeking clients.
Read the full guide → coming the first week of Jan 2026
5. Targeting Settings That Protect Your Budget
Presence vs. Presence & Interest.
Radius vs. ZIP codes.
How to stop paying for people outside your service area or not actually seeking therapy.
What mistakes should I avoid if I am running my own ads to get therapy clients?
Incorrect targeting causes major budget waste. Therapists should use Presence targeting, tighten location settings, and avoid broad geographic reach to ensure ads only show to people in their service area.
Read the full guide → coming the second week of Jan 2026
6. Ethical, Policy‑Safe Ad Copy for Therapists
Therapists cannot use persuasive, sensational, or outcome‑based language.
This guide shows how to write clear, grounded, compliant ad copy that still converts.
How does ethics in advertising impact running ads to get clients for a therapy practice?
Therapists cannot use persuasive, sensational, or outcome‑based ad copy. This guide shows how to write ethical, compliant, and clear ad copy that aligns with Google’s policies and still converts.
Read the full guide → coming the second week of Jan 2026
7. Landing Pages That Match Client Readiness
What therapy‑seeking clients need to see immediately.
How to reduce fear, increase clarity, and create a safe, simple path to booking.
How do I create a landing page for my therapy practice?
Therapy landing pages must reduce fear, increase clarity, and make it easy to book. This guide explains what clients need to see immediately and how to create a safe, aligned experience.
Read the full guide → coming the third week of Jan 2026
8. Insurance, Fees, and Payment Clarity
One of the biggest conversion killers.
Clients don’t reach out when they can’t tell whether you take their insurance or what private‑pay costs.
How do I build a landing page for my therapy clients that gets more inquiries?
Clients often don’t reach out when they can’t tell whether you take their insurance or what private‑pay costs. This guide shows how to make insurance, fees, and payment options unmistakably clear.
Read the full guide → post coming the 3nd week of Jan, 2026
9. Availability and Wait Time Transparency
Clients abandon websites when they can’t tell how long it will take to get an appointment.
This guide shows how to communicate availability without overpromising.
What has to be on my website for a therapy practice to get more clients?
Unclear availability is a major conversion blocker. Clients need to know how long it will take to get an appointment. This guide shows how to communicate availability without overpromising.
Read the full guide → coming the third week of Jan 2026
10. Offer Clarity for Therapists
Your “offer” is your niche, your modality, your clarity, and your emotional safety — not a discount.
This guide helps therapists articulate who they help and how.
How to write ad copy for my therapy practice in Google Ads?
A therapist’s “offer” is their niche, modality, and clarity — not a discount. This guide helps therapists articulate who they help and how, so clients recognize themselves immediately.
Read the full guide → coming the third week of Jan 2026
11. Budget, Bidding, and Pacing for Therapists
How much therapists should spend, how pacing works, and how to avoid the “my budget is too small” trap.
How much should a therapist spend on Google Ads to get a full caseload?
Therapists often misunderstand how budgets and pacing work. This guide explains how much to spend, how Google allocates budget, and how to avoid the “my budget is too small” trap.
Read the full guide → coming the third week of Jan 2026
This hub is intentionally short. Each link goes deeper. Together, they form a complete, emotionally intelligent Google Ads system for therapists.
