Stop Paying Agency Fees
I’ll fix your ads, train your team, and leave.
No monthly fees.
The Agency Model is a Conflict of Interest.
They are paid to keep you helpless.
Why would they build a system that makes them obsolete? They won't.
Their profit depends on your perpetual dependency.
My profit depends on making myself redundant in 90 days.
I don't need a monthly check. I need a clean, complete exit.
I am not an agency.
I am your paid search expert with an end date.
First, we fix the ads. Then, we transfer control. Finally, you stop the waste.
Proven Results
Real outcomes from the 90-day In House Method
The Problem: They paid an agency $2K/month to waste budget on "sick patients" instead of high-intent "doctors."
The Fix: I implemented a "Negative Keyword Firewall" to filter poor intent and trained their admin to manage it.
The Outcome: Lead quality hit 100%. They fired the agency, saving $24k/year, and now they manage the account in 15 minutes a week.
The Agency “Exit”
The industrial “Imposible”
Client: Heavy Equipment Manufacturer
The Problem: They had 8 sales territories and 12 industry applications. Their agency tried to consolidate everything into one generic campaign, breaking their sales data.
The Fix: I rejected the agency playbook. I built a custom 96-campaign architecture wrapped in a Portfolio Bid Strategy. This satisfied the algorithm and the sales team.
The Outcome: The system has run untouched for 2 years, generating millions in pipeline with zero monthly maintenance fees.
The “Agency Trainer”
The Problem: Their junior agency staff knew how to click buttons but didn't understand business strategy, causing high client churn.
The Fix: They hired me to train their team. I taught them the "Consultant Mindset" moving from "reporting on clicks" to "reporting on profit and strategy."
The Outcome: The agencies you pay to manage are paying me to teach them.
If the agencies are hiring me to learn, why are you still hiring them to guess?
Meet Sarah Stemen, Your In-House PPC Fixer.
I am the specialist who makes agencies obsolete.
I build the profitable Google Ads system. Then I give you the keys.
No jargon. No retainers. No dependency.
Just a clear, 90-day road map to asset ownership.
Your Gut 100% Is Right
You have a lingering feeling that your paid search ad budget isn’t working hard enough.
It’s not a feeling. It’s the truth.
Your current "agency partner" prioritizes their monthly activity over your profit.
You are tired of reports that offer zero strategic insight.
You don’t even know if Pmax is right for you.
Here’s what you absolutely don’t need:
You don’t need to become a Google Ads expert to fix this mess.
You don’t need a passive “manager” to simply hide the complexity from you.
You need an Architect.
You need a paid search expert to simplify your entire system.
Someone who ensures your internal team owns the entire PPC account and profits from it for forever.
What is an In-housing PPC Consultant?
Most agencies sell a monthly retainer.
I sell Independence.
An In-house PPC Consultant is not a permanent vendor or a manager; they are a temporary strategic architect whose sole mission is to transfer full control of your paid search success back to your team.
The In-House Consultant Model
Focus: Building a permanent, profit-aligned asset.
Outcome: Client independence and high internal competence.
Deliverable: A fully documented, customized, client-owned system.
Incentive: To simplify and transfer control as fast as possible.
Traditional Agency Model
Focus: Monthly activity and reporting.
Outcome: Client dependency and endless retainers.
Deliverable: PowerPoints and account tweaks.
Incentive: To keep the complexity hidden.
We don't manage your campaign forever. We build your team's capability permanently.
The Process
Your Path to Independence
Stop paying for hours. Start paying for a finished, permanent asset.
Stop Losing Money
(weeks 1-4)
First, I strip the account down. We find out exactly where your money is disappearing.
I install hard filters on irrelevant searches and anything that isn’t working.
We ignore the generic agency playbook entirely.
I rebuild your campaign structure from scratch to perfectly align with your sales process and business goals.
The Goal: A clean, foundation-level account that you understand.
Prove It Works
(weeks 4-8)
We turn the PPC machine on.
I temporarily manage the spend daily. The goal is simple: validate the new structure.
We prove the PPC ad account is aligned to your business goals.
We gather the data. We prove the system is stable and profitable.
The Goal: Consistent, proven ROI that fully validates your new system design.
Fire The Consultant
(weeks 9-12)
I don't just hand you a login to your ad accounts. I hand you the operating manual.
I train your internal team (or admin) on my simple "15-Minute Weekly Check" protocol.
You get the SOPs and the absolute confidence to run your Google Ads or Microsoft Ads at your company.
The control is fully transferred.
Then, I fire myself.
The Goal: Full ownership of a powerful, profitable system that generates zero ongoing retainer costs.
Ways to Work Together
Stop Losing Money: Diagnostic Call ($750)
You have an existing account, but performance is stalled. Stop guessing. You need a second set of eyes before you commit to firing your agency.
What you get:
• A comprehensive recorded video analysis..
• A line-by-line audit of your wasted spend.
• A concrete plan to fix your architecture.
Note: The cost of this audit is credited toward the 90-Day Project if you upgrade).
The 90-Day
Ownership Road Map
Who it's for: Companies ready to fire their agency and own their system.
What you get:
• Phase 1: Full Account Rebuild & Negative Keyword Firewall.
• Phase 2: Live Validation & Spending Proof.
• Phase 3: Team Training & Handover.
• Outcome: A system you own, costing $0/month in fees.
Why You Should Listen to Sarah
You are hiring the PPC expert that the agencies pay to train.
You are not hiring a guesser.
Your investment buys you direct access to the same strategic thinking used by industry leaders.
Proof of Authority
Industry Leader: I am the Writer-in-Residence & President for the Paid Search Association. (This means I literally help define industry best practices.)
Trusted Educator: I am an invited National Speaker, presenting strategic direction at major conferences and corporate events.
Strategic Architect: I am invited to sit on advisory boards and leadership committees that shape the future of PPC platforms.
The Anti-Agency Authority: I expose the flaws in the agency retainer model which is a perspective few consultants can offer.
FAQs
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You don't need a full marketing team, just one motivated person. The system I build is designed for internal competence, not complexity. I train your administrator or a team member on my simple "15-Minute Weekly Check" protocol in the final phase. This means your system requires less time than a single retainer invoice and is fully owned by you.
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The Short Answer: No. We build and validate before transferring.
We don't make reckless changes. In Phase 1 (Stop Losing Money), we rebuild the foundation with hard filters to stop immediate waste. In Phase 2 (Proof It Works), I temporarily manage the spend daily to validate that the new structure is profitable and stable, ensuring zero unnecessary risk before the final handover.
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he Short Answer: Because you are tired of renting success.
The traditional agency model is fundamentally broken because their incentive is to keep you dependent for endless retainers. My sole mission is to establish your permanent in-house competence. You need an Architect to build an asset, not a manager to hide complexity.
Plus, if the agencies are hiring me to learn, why are you still hiring them to guess?