Read What The Other PPC Experts Read
For years, I worked for agencies, I worked in house, I write daily on LinkedIn, I write for the PPC industry.
Now, I am rewriting those PPC strategies for YOU (Business Owners)
What Are Audience Signals in Google Ads?
Audience signals in Google Ads aren’t targeting — they’re clues that guide Performance Max to find your best customers faster. Learn how signals work, why they matter, and how to choose the right ones to fuel Google’s AI without wasting budget.
How to Audit PMax and Make Automation Work for You
In 2025, 'setting and forgetting' PMax is a recipe for inefficiency. I reject the 'black box' narrative. Here is my forensic 4-step audit to stop budget leaks from URL expansion, accidental mobile clicks, and low-intent video views.