Stop blaming yourself for a "Black Box" you didn’t build.
Everyone in marketing wants your money.
The platform profits when you waste money. The agency profits when you spend it. You are the only one incentivized to save it.
I wrote this blog to expose the "Black Box" and show you how to protect your business. I don't sell management. I sell the solution you need to stop losing money on ads.
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The Small Business Guide to Value‑Based Bidding in Google Ads (Stop Paying For Junk Leads)
Google Ads shouldn’t feel like a gamble for small business owners. Yet too often, campaigns chase the cheapest clicks and flood your pipeline with low‑quality leads that never close. That’s wasted budget — and it’s exactly why Value‑Based Bidding (VBB) matters.
The "Inflation" Myth: Why Your Google Ads Costs Are Actually Rising
The most expensive mistake in 2025 is paying premium Search prices for top-of-funnel browsers. I call this the "Cost-Intent Mismatch." If you feel like your CPAs are climbing for no reason, you might be paying steak dinner prices for a window shopper who just wanted a water. Here is how to audit your architecture and align cost with intent.