Read What The Other PPC Experts Read
For years, I worked for agencies, I worked in house, I write daily on LinkedIn, I write for the PPC industry.
Now, I am rewriting those PPC strategies for YOU (Business Owners)
No Fluff, Just Results: A Behind-the-Scenes Look at How We Work Together
One of the biggest friction points when hiring a Google Ads consultant is the 'Black Box.' You often don’t know what the engagement looks like until you’ve already signed a contract. I believe in radical transparency—from day one. Here is a behind-the-scenes look at my 'anti-sales' workflow designed to save you time and get straight to the ROI.
The "Inflation" Myth: Why Your Google Ads Costs Are Actually Rising
The most expensive mistake in 2025 is paying premium Search prices for top-of-funnel browsers. I call this the "Cost-Intent Mismatch." If you feel like your CPAs are climbing for no reason, you might be paying steak dinner prices for a window shopper who just wanted a water. Here is how to audit your architecture and align cost with intent.