Stop blaming yourself for a "Black Box" you didn’t build.
Everyone in marketing wants your money.
The platform profits when you waste money. The agency profits when you spend it. You are the only one incentivized to save it.
I wrote this blog to expose the "Black Box" and show you how to protect your business. I don't sell management. I sell the solution you need to stop losing money on ads.
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No Fluff, Just Results: A Behind-the-Scenes Look at How We Work Together
One of the biggest friction points when hiring a Google Ads consultant is the 'Black Box.' You often don’t know what the engagement looks like until you’ve already signed a contract. I believe in radical transparency—from day one. Here is a behind-the-scenes look at my 'anti-sales' workflow designed to save you time and get straight to the ROI.
The "Inflation" Myth: Why Your Google Ads Costs Are Actually Rising
The most expensive mistake in 2025 is paying premium Search prices for top-of-funnel browsers. I call this the "Cost-Intent Mismatch." If you feel like your CPAs are climbing for no reason, you might be paying steak dinner prices for a window shopper who just wanted a water. Here is how to audit your architecture and align cost with intent.