Stop blaming yourself for a "Black Box" you didn’t build.

Everyone in marketing wants your money.

The platform profits when you waste money. The agency profits when you spend it. You are the only one incentivized to save it.

I wrote this blog to expose the "Black Box" and show you how to protect your business. I don't sell management. I sell the solution you need to stop losing money on ads.

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PMax Audience Signals: How to Guide Google’s AI Toward Your Best Customers

Audience signals are the steering wheel of your PMax campaigns. They aren't just "targeting rules" they are the fuel that helps Google’s AI find your next best customer. In this deep dive, I break down how to leverage first-party data, custom segments, and search intent to shorten the learning phase and improve lead quality. Plus, get a step-by-step walkthrough of the interface and the "pre-flight" checklist every account needs.

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