Audience signals are the steering wheel of your PMax campaigns. They aren't just "targeting rules" they are the fuel that helps Google’s AI find your next best customer. In this deep dive, I break down how to leverage first-party data, custom segments, and search intent to shorten the learning phase and improve lead quality. Plus, get a step-by-step walkthrough of the interface and the "pre-flight" checklist every account needs.

The Google Ads Signals & Value Hub is a clear, diagnostic map that explains how Google interprets behavior, how signals influence learning, and how value‑based bidding actually works. This hub organizes the core concepts practitioners must understand to protect their budget, diagnose performance, and make smarter decisions in a signal‑driven ecosystem.

Audience signals in Performance Max don’t work the way Google Help describes them. They’re not targeting—they’re trajectory. Signals shape the first 10–30 days of learning, determine your early data quality, and decide whether PMax aligns with your economics or drifts into cheap, unprofitable traffic.

High‑value signals in Google Ads cut through the noise and show Google’s AI exactly who your best customers are — and how much they’re worth. Learn how identity, intent, action, and feedback signals transform campaigns from wasted clicks into profit‑driven growth.

Audience signals in Google Ads aren’t targeting — they’re clues that guide Performance Max to find your best customers faster. Learn how signals work, why they matter, and how to choose the right ones to fuel Google’s AI without wasting budget.