Stop blaming yourself for a "Black Box" you didn’t build.
Everyone in marketing wants your money.
The platform profits when you waste money. The agency profits when you spend it. You are the only one incentivized to save it.
I wrote this blog to expose the "Black Box" and show you how to protect your business. I don't sell management. I sell the solution you need to stop losing money on ads.
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The Google Ads Cost & Minimum Budget Hub
Google Ads costs feel chaotic until you understand the math behind CPC, intent, pacing, and minimum viable budgets. This hub gives you a clear, diagnostic map to stop wasting money and finally understand what your budget can — and can’t — do.
The "More Is Better" Trap: Why Your Website Traffic Strategy Might Be A Leaky Bucket
More traffic doesn’t mean more profit — especially when Google’s defaults are designed to spend your budget, not protect your margins. In this article, I break down the three biggest leaks inside most Google Ads accounts, why broad targeting leads to low‑intent clicks, and how to build an exclusion architecture that turns your traffic from a leaky bucket into a predictable revenue engine.
Stop Blaming Google: How to Solve Your "Rising Costs" with a Cost-Intent Strategy
If your Google Ads costs are rising, Google isn’t always the villain. In this article, I break down the real reason many advertisers overspend: a Cost‑Intent Mismatch. You’ll learn how intent tiers impact CPC, why non‑brand search is becoming an expensive trap in 2025, and the exact multi‑stage strategy I used to take a retail client from a ROAS of 2 to 8 by shifting spend into smarter, intent‑aligned campaigns.