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For years, I worked for agencies, I worked in house, I write daily on LinkedIn, I write for the PPC industry.
Now, I am rewriting those PPC strategies for YOU (Business Owners)
The "Inflation" Myth: Why Your Google Ads Costs Are Actually Rising
The most expensive mistake in 2025 is paying premium Search prices for top-of-funnel browsers. I call this the "Cost-Intent Mismatch." If you feel like your CPAs are climbing for no reason, you might be paying steak dinner prices for a window shopper who just wanted a water. Here is how to audit your architecture and align cost with intent.