Hitting your ROAS target doesn’t guarantee profit. This article breaks down why revenue‑based optimization can mislead your Google Ads strategy — and when profit‑based bidding actually makes sense.

Wondering if good agencies even exist? You’re not alone. The agency model is broken — but real experts do exist. Here’s how to spot the red flags, find the rare good ones, and protect your business from the most common agency traps.

Stop flying blind. Third-party CRMs are "walled gardens" that break standard conversion tracking. Learn how to bypass this limitation using Squarespace and the modern Google Tag to ensure every lead is counted in both Analytics and Ads.

As a paid search consultant, I can tell you the dirty secret of our industry: too many clients view this service as merely expensive advice. They couldn't be more wrong. Strategic consulting is not just "shooting the shit for an hour"—it involves deep work with tangible, measurable outcomes. My fee reflects the measurable ROI I deliver, focusing on acceleration and outcomes, not hours.

In today's brutal market, a well-defined paid strategy is your single biggest differentiator. But here's the catch: everyone resists strategy because they want a quick answer. That resistance is costing you dearly.

One of the biggest friction points when hiring a Google Ads consultant is the 'Black Box.' You often don’t know what the engagement looks like until you’ve already signed a contract. I believe in radical transparency—from day one. Here is a behind-the-scenes look at my 'anti-sales' workflow designed to save you time and get straight to the ROI.