Stop blaming yourself for a "Black Box" you didn’t build.
You aren’t crazy.
Your Google Ads are probably are losing money.
Most business owners feel a low-level anxiety when they look at their Google Ads account.
That’s not a lack of expertise on your part—it’s a survival instinct.
This blog is where I expose the industry myths that keep you in the dark. I break down real search queries and technical errors so you can diagnose your own account with confidence.
You don't always need a new agency. You need an honest engine check.
You are too close to your own business
That question that keeps coming up? It’s usually an 18% waste of budget.
One hour, 1-on-1. We open your account together. I show you exactly what’s happening, answer your hardest questions, and tell you what to fix next.
Verify your gut feeling.
If you feel like you’re overpaying for under-performance, you’re usually right. Let’s look at the data together.
What Is Google Ads Advisor? How to Use It Safely (A Google Ads Coach’s Guide for Small Businesses)
Google Ads Advisor looks helpful, but it only sees what happens inside Google Ads — not what happens in your business. This guide shows small business owners how to use it safely and avoid costly mistakes.
Google Maps Joins Demand Gen: Why This Update Changes Local Advertising in 2026
Google quietly made a structural change that matters far more than the industry is treating it: Google Maps is now a selectable placement inside Demand Gen. This post breaks down what actually changed, why it matters for local businesses and therapists, and how this shift affects proximity, visibility, and strategy in 2026.
Google Ads News & Industry Updates Hub
A diagnostic, emotionally intelligent hub that explains what Google Ads’ latest changes actually mean for small business owners, therapists, and service providers — without hype, panic, or industry spin. I publish only the updates I’ve processed, tested, or analyzed, and translate them into clarity, context, and strategy.