Google Ads’ new Campaign Total Budgets look like a simple pacing update — but beneath the surface, they shift the entire auction into a predictive, investment‑style system. Here’s how this change impacts costs, cannibalization, and your evergreen campaigns.

Google just made Demand Gen useful for local businesses. With Maps now a standalone placement, you can run visual ads directly inside Google Maps — and finally control your budget. Here’s when it’s worth testing.

Google Ads Advisor looks helpful, but it only sees what happens inside Google Ads — not what happens in your business. This guide shows small business owners how to use it safely and avoid costly mistakes.

Google quietly made a structural change that matters far more than the industry is treating it: Google Maps is now a selectable placement inside Demand Gen. This post breaks down what actually changed, why it matters for local businesses and therapists, and how this shift affects proximity, visibility, and strategy in 2026.

A diagnostic, emotionally intelligent hub that explains what Google Ads’ latest changes actually mean for small business owners, therapists, and service providers — without hype, panic, or industry spin. I publish only the updates I’ve processed, tested, or analyzed, and translate them into clarity, context, and strategy.