For a long time, my flagship offer was my Build & Train package, a premium, high-touch service where I build or rebuild your Google Ads account from scratch and train your team on how to manage it. I love doing those. But because they are so comprehensive, I’m extremely selective about who I take on, reserving those spots for larger clients over multi-week engagements.
That is exactly why the google ads coaching call has become such a useful option. A coaching call with me is a one-hour session where you get personalized, expert Google Ads coaching on your specific Google Ads account challenges—live troubleshooting, strategy building, and clear explanations you can actually use—plus the video recording and full transcript afterward. It is designed for small to mid-sized business owners and marketing leaders who run Google Ads, or are about to, and want strategic clarity, hands-on coaching, and more control over performance without committing to a long agency retainer.
Lately, though, something really interesting has been happening.
More and more people have been booking my Second Look Audit which is where I dive deep into your account, pinpoint exactly what’s wrong, and map out a step-by-step recovery plan. They have been pairing this with 1-on-1 Coaching Calls for PPC coaching to improve ROI and lead quality.
If you are someone pouring your life into AI, trying to figure out Google Ads, but finding yourself stuck on generic advice that doesn’t fit your specific business then this post is for you.
I’ll show you how people are using these calls for account audits, custom strategy development, campaign build training, recovery plans, and even feeding call transcripts into tools like Google NotebookLM to make their Google Ads management smarter and more tailored.
That matters when wasted ad spend hides in plain sight and generic advice misses the details that actually drive profitable decisions.
Creative Ways People Are Already Using My Coaching Time
Again, a coaching call is an hour of my time, purely your hour to use however you want. You get the video recording and the full transcript. Here is how some of my clients are maximizing that hour:
The Live Shadow Build: On a recent call, I spent the hour building out an ad group live on screen so the client could watch my exact workflow, hear the specific questions I ask as I build, and see which buttons I press, while also learning when to trust smart bidding instead of over‑managing Google Ads with constant tweaks.
The "No-Show" Asynchronous Work Session: I had a client book a coaching call and purposely not show up. Their goal? They wanted me to log in, do actual work on their account for an hour, record everything, and talk through my thinking. They watched the video on their own time, took the transcript, and used it to teach themselves my exact strategic thought process.
The Instant AI Action List: Clients take the transcript from our call, feed it into AI, and instantly generate a customized to-do list based strictly on my advice for their business, including where to add Google Ads automated rules to protect budgets.
The Next Level: Build Your Custom Google Ads Coaching Course using NotebookLM
If you’re relying on AI to help manage your marketing, standard ChatGPT prompts can only take you so far, it doesn’t know your business, and it doesn’t have 17 years of real-world Google Ads experience.
By combining multiple coaching calls with Google NotebookLM, you can essentially build a completely custom, hyper-personalized Google Ads course and AI consultant powered exclusively by my brain, my time, and my energy.
Here is the exact step-by-step framework to do it:
Step 1: Book Your Strategy Session & Conversion Tracking Audit
Start with a Second Look Audit or a cluster of Coaching Calls.
Come with your specific account challenges, campaign structures, conversion tracking, tracking gaps, Google Analytics setup, broader analytics questions, website goals, cost concerns, or strategy questions, including whether features like Google Ads optimized targeting are helping or wasting budget, and use regular audits to stay ahead of platform changes.
If you have a question this page does not answer, the audit or strategy session also verifies technical setup before deeper work begins.
Step 2: Let Me Do the Thinking (Live or Asynchronously)
Whether we work together live on Google Meets or I spend the hour working inside your account on recording, I’ll diagnose issues, press the buttons, build strategies, and explain the why behind every single move, with personalized optimization to identify and eliminate wasteful spending.
Clients often see improvements within 48 hours after these optimizations are applied.
Step 3: Collect Your Transcripts & Videos
After every session, you’ll receive the full video recording and complete transcript containing all the nuanced advice, account specifics, performance metrics, and custom strategies tailored to your business, with explanations preserved for later review by you or your marketing team.
These materials also make it easier to revisit analytics and tracking details between calls, especially if you want a reference point for implementation or ongoing support.
Step 4: Load Your Transcripts into Google NotebookLM
Create a dedicated notebook in Google NotebookLM for your business (e.g., "Our Google Ads Braintrust"). One of the most valuable topics to preserve there is conversion tracking, because setting it up correctly is essential for measuring success.
Accurate tracking in Google Ads supports better optimization, stronger ROI in google analytics and other analytics views, and helps identify high-performing keywords; without it, 30-50% of ad spend can be wasted. Upload all the raw transcripts from our coaching calls and audit reviews into the notebook as source documents.
Step 5: Query Your Custom Google Ads AI
Now you have a private AI assistant grounded only in my 17 years of expertise and customized entirely to your account. When implemented correctly, this custom AI can surface coaching guidance that may help save businesses 30–50% of their ad spend. You can now prompt your notebook with questions like:
"Based on my calls with my coach, what are the top 3 bid adjustments we agreed to make for our Search campaigns to optimize performance?"
"From prior coaching, explain our click-through rate and cost per acquisition trends in simple terms, including what we should watch in our tracking setup."
"Review the account structure my coach recommended and explain how it supports keywords alignment and Quality Score."
"Write an SOP for my team on how to build ad groups using my coach's step-by-step method."
Stop Guessing with Generic AI Advice & Wasting Ad Spend
AI is only as good as the sources you give it.
Instead of asking AI for generic marketing advice, you can feed it real, high-level strategy built specifically for your ad account, based on recommendations drawn from over 17 years and coaching calls the past 5 years.
That kind of google ads coaching gives you practical guidance you can apply fast, using proven strategies shaped to your goals.
You don't need a multi-week enterprise contract to get my brain on your business. You just need an hour, a goal, and a transcript.
Ready to start building your custom Google Ads playbook? Book a Second Look Audit or grab your first Coaching Call today, and let's get to work.
