Stop blaming yourself for a "Black Box" you didn’t build.
Everyone in marketing wants your money.
The platform profits when you waste money. The agency profits when you spend it. You are the only one incentivized to save it.
I wrote this blog to expose the "Black Box" and show you how to protect your business. I don't sell management. I sell the solution you need to stop losing money on ads.
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Why Your “All-in-One” Agency is Wasting Your Google Ads Budget: The Ohio Therapist’s Guide to Real Math & ROI
Most agencies treat your Ohio therapy practice like a plumbing business, wasting your budget on "cheap" clicks that never call.
If you’re tired of the agency "black box" and want the actual math—and the keys to your own campaign—read this. We’re breaking down Ohio-specific costs, HIPAA-safe tracking, and why you should never pay a forever-retainer again if you are a therapist running Google Ads.
The Myth of 'Perfect' AI Ad Copy in Google Ads: Polished vs. Powerful
AI can write polished Google Ads in seconds, but polished doesn’t always mean profitable. In this article, I break down why “perfect” AI ad copy is a myth, how machine‑generated RSAs often miss strategy and persuasion, and the simple 4‑step system I use to guide AI so it produces ads that actually convert. If you’re relying on prompts and getting pretty but underperforming ads, this will show you how to turn polished into powerful.