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For years, I worked for agencies, I worked in house, I write daily on LinkedIn, I write for the PPC industry.

Now, I am rewriting those PPC strategies for YOU (Business Owners)

Sarah Stemen 12/16/25 Sarah Stemen 12/16/25

The "Visibility" Trap: Why Target Impression Share Can Kill Your Conversions

I want to dominate the top of the page."

This common request is often the fastest way to kill your ROI. In this technical breakdown, I explain the algorithmic difference between the "Ego Bid" (Target Impression Share) and the "Action Bid" (Maximize Conversions) and why you can't have both.