Stop blaming yourself for a "Black Box" you didn’t build.
Everyone in marketing wants your money.
The platform profits when you waste money. The agency profits when you spend it. You are the only one incentivized to save it.
I wrote this blog to expose the "Black Box" and show you how to protect your business. I don't sell management. I sell the solution you need to stop losing money on ads.
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Is Your Google Ads Account Underperforming? Here’s When a PPC Coach Becomes a Smart Investment
If your Google Ads campaigns feel unpredictable, expensive, or confusing, you’re not alone. After 17 years auditing PPC accounts, I see the same issues over and over: wasted spend, bad tracking, and the wrong bidding strategy. Here’s how a PPC coach helps you fix what’s broken and finally get consistent, high‑quality leads.
Target Impression Share vs Max Conversions: A Technical Guide
I want to dominate the top of the page."
This common request is often the fastest way to kill your ROI. In this technical breakdown, I explain the algorithmic difference between the "Ego Bid" (Target Impression Share) and the "Action Bid" (Maximize Conversions) and why you can't have both.