Stop letting agencies feed you "junk" ROAS. Learn how to audit your Google Ads account, strip away fake conversion values, and calculate a breakeven ROAS that actually matches your bank balance. 17-year PPC veteran Sarah Stemen reveals the 11 ways to increase real profit and stop the "agency tax" for good.

Is Google Ads spending your money on the wrong people? Optimized targeting is enabled by default on most new campaigns, but without the right guardrails, it can obliterate your margins. Learn the "50-conversion rule," why you must disable expansion on remarketing, and how to maintain total control over your advertising data in an increasingly automated world.

Is your Google Ads account ready for full automation? While Smart Bidding offers the power of auction-time signals and machine learning, it only works if your data density is high enough. This guide breaks down the four core strategies—from Target CPA to ROAS—and provides a pre-flight checklist to ensure you don’t lose control of your spend.

Ever wonder what happens after you hit "Save" on a Google Ad? With over 40,000 possible combinations, Responsive Search Ads (RSAs) are a powerhouse of machine learning—but they aren't "set it and forget it." This guide pulls back the curtain on how Google mixes your headlines and descriptions to find winning combinations, and how you can steer the AI to ensure your best message always reaches the right customer.

AdWords, Smart Campaigns, Performance Max... if the terminology feels like a maze, you aren’t alone. Whether you’re a therapist or a local pro, choosing the wrong setup in 2026 can cost you thousands in bad leads. Let’s clear up the confusion.

What is a good Google Ads daily budget in 2026? Learn how to calculate your spend based on target CPA, CPC ranges, and the "30.4 rule." Avoid the learning limbo and find out why $10/day might be starving your success.

"Buying Google Ads" can mean two very different things: managing the spend yourself or investing in professional expertise. Not sure how to get started? This guide cuts through the noise to explain your legitimate purchasing options, how to protect your data ownership, and the budget strategies that keep you in control of every dollar.

Budget pacing is the thing that keeps most PPC managers awake at night. After 17 years in the trenches, I’ve learned that the secret to scaling isn't just a better algorithm—it's the "mind-muscle connection" of knowing your numbers. From the brand-new 2026 Campaign Total Budgets to my manual tracking framework, here is how to stop reacting to spend and start leading your account.

Confusion is a billable hour." The ad industry profits when you feel too intimidated to touch your own Google Ads account. But you don't need a budget to start building an asset. Here is the strategic reason why you need to install your pixel today to start banking data for free.