I’ve spent a lot of time feeling like I wasn’t "ambitious enough" because I didn't want to scale an eight-figure empire or manage a massive team. In a world dominated by "millionaire propaganda" and the pressure to build in public, I’m finally speaking up about why I’ve chosen a different path: the lifestyle business.

Ever feel like your business is just another identical gallon of milk in a crowded grocery aisle? When your market is flooded with competitors making the exact same promises, generic marketing claims just don't cut it anymore. So, how do you actually stand out?

I just found out I was named a Top 50 PPC Influencer for 2026. I should be celebrating, but honestly? This year’s list hits differently. In 2025, there were 24 women recognized. This year, that number dropped to 13. As a mom of three who has turned down speaking gigs for dance recitals and spent years 'gluing the industry together' for free, I’m tired of the sugarcoating. Here is the raw truth about the boys' club, the 'caretaker tax,' and why hiring a woman in search means hiring someone who actually gives a damn.

"Is blogging dead?" It’s the question I asked myself before hitting 'Publish' for the first time in years. As it turns out, the answer is a resounding no. In this post, I share my journey of returning to blogging and how it provided the clarity, lead flow, and client depth that social media simply couldn't scale. Join me as I kick off a new series exploring the intersection of blogging and business growth for my paid search business.