Budget pacing is the thing that keeps most PPC managers awake at night. After 17 years in the trenches, I’ve learned that the secret to scaling isn't just a better algorithm—it's the "mind-muscle connection" of knowing your numbers. From the brand-new 2026 Campaign Total Budgets to my manual tracking framework, here is how to stop reacting to spend and start leading your account.

Hitting your ROAS target doesn’t guarantee profit. This article breaks down why revenue‑based optimization can mislead your Google Ads strategy — and when profit‑based bidding actually makes sense.

Google Ads costs feel chaotic until you understand the math behind CPC, intent, pacing, and minimum viable budgets. This hub gives you a clear, diagnostic map to stop wasting money and finally understand what your budget can — and can’t — do.

Switched to Maximize Conversions and your budget suddenly exploded? This post breaks down why Google spends so aggressively, what’s actually happening inside the algorithm, and the guardrails you need to protect your budget without killing performance.

Audience signals in Google Ads aren’t targeting — they’re clues that guide Performance Max to find your best customers faster. Learn how signals work, why they matter, and how to choose the right ones to fuel Google’s AI without wasting budget.