AI has changed how landing pages work. Humans love simple pages, but AI models can’t understand a business from 50 words. Here’s how to keep your clean UX while giving Google the context it needs to send you better customers.

This is just a fun post about my day so far coming to Boston for SMX. I will be leading a Mastermind Session Tomorrow afternoon. I came in a day early, wrote an article, explored Boston and I am just posting as much as I can to keep the energy alive.

I was in the room at Google Marketing Live 2026 again this year and what I took home wasn't a just list of features. It was a clear picture of where the strategy gap is growing, why that gap is the biggest opportunity of your career, and what you need to do right now to be on the right side of it.

Google Ads is a magnifying glass. If your business is healthy, it amplifies growth. If your fundamentals are broken, it just helps you go out of business faster. Before you spend another $50 on a single click, you need to ask: Is my business actually ready to be additive to the Google ecosystem? After 17 years in the industry, here is the math-first reality of what it actually takes to scale in 2026.

To build a robust marketing strategy, you need YouTube ad campaigns. Learn the 3 essential ad formats (Bumper, Skippable, Action) to move users through the full buyer's journey and stop wasting budget on organic-only hope marketing.