The PPC industry is full of vultures, and they’re circling your business right now. Before you surrender the keys to your Google Ads account to a 'niche expert' who might be learning on your dime, read this. I’m breaking down why most businesses aren't ready for full-time management and why an in-house 'Second Look' approach is the insurance policy your margins actually need.

This is a content hub that supports my posts that breakdown how major platforms behave — Google, Bing, Meta, Reddit, and more — and why small businesses feel rising ad costs and unpredictable automation. Learn the platform behavior patterns shaping paid ads so you can make safer decisions before you spend.

A diagnostic, emotionally intelligent hub that explains what Google Ads’ latest changes actually mean for small business owners, therapists, and service providers — without hype, panic, or industry spin. I publish only the updates I’ve processed, tested, or analyzed, and translate them into clarity, context, and strategy.

Most people don’t realize this, but the biggest threat to their Google Ads account isn’t Google — it’s letting someone “learn as they go” inside a live budget. In this article, I break down the hidden epidemic of untrained operators treating client ad accounts like Monopoly money, why confusion has become a billable hour in the industry, and how business owners can protect themselves from irreversible damage. If you’ve ever wondered whether the person running your ads actually knows what they’re doing, this is the clarity you’ve been missing.

Stop flying blind. Third-party CRMs are "walled gardens" that break standard conversion tracking. Learn how to bypass this limitation using Squarespace and the modern Google Tag to ensure every lead is counted in both Analytics and Ads.

Google's AI has automated the tactical search job, creating a massive "Strategy Gap" in the consulting world. Most companies spending under $30k/month are stuck between tactical optimization (which the AI does better) and deep, media-agnostic strategy (which they can't afford). This piece defines why true strategy is about cross-channel budget allocation, not bid management, and articulates the unique value of the modern consultant who can build comprehensive, cross-channel growth architecture that integrates with full business goals. If you've hit the tactical ceiling, the button-pusher's job is gone—it's time for strategy.

Being named a Top 100 PPC Influencer is an honor — but it doesn’t mean what most business owners assume. In this article, I break down what “influence” actually looks like behind the scenes, why public accountability makes you safer with your marketing budget, and how my network, transparency, and anti‑sales approach directly benefit your business.