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For years, I worked for agencies, I worked in house, I write daily on LinkedIn, I write for the PPC industry.
Now, I am rewriting those PPC strategies for YOU (Business Owners)
How to Calculate Your Google Ads Daily Budget: The "Reverse-Budget" Formula
Picking a budget isn't a guessing game; it's a math problem. Most small businesses fail not because their ads are bad, but because they are "Deficit Budgeting." In this technical guide, I break down the exact formula I use to audit enterprise accounts. Find out if your current budget is mathematically impossible before you spend another dime.
Is $20 a Day Enough for Google Ads? The Truth About Small Budgets
Is your $20/day Google Ads budget working? If not, the problem isn't the size of your budget—it's the massive, invisible waste in your setup.
The reality is this: Most small accounts lose $100–$300 a month to 'Hidden Costs' like terrible Quality Scores, irrelevant clicks, and lazy negative keywords. That wasted $1,800 a year is guaranteed to continue.
My $750 Hidden Cost Protection Plan stops that waste immediately. This isn't an expense; it's a one-time investment that pays for itself in just a few months by simply recapturing the money you were already spending inefficiently. Stop paying the Google 'inefficiency tax,' and start building a profitable foundation today."