Read What The Other PPC Experts Read
For years, I worked for agencies, I worked in house, I write daily on LinkedIn, I write for the PPC industry.
Now, I am rewriting those PPC strategies for YOU (Business Owners)
How to Track Clients Leads in Honeybook with Google Analytics and Google Ads
Stop flying blind. Third-party CRMs are "walled gardens" that break standard conversion tracking. Learn how to bypass this limitation using Squarespace and the modern Google Tag to ensure every lead is counted in both Analytics and Ads.
Is $20 a Day Enough for Google Ads? The Truth About Small Budgets
Is your $20/day Google Ads budget working? If not, the problem isn't the size of your budget—it's the massive, invisible waste in your setup.
The reality is this: Most small accounts lose $100–$300 a month to 'Hidden Costs' like terrible Quality Scores, irrelevant clicks, and lazy negative keywords. That wasted $1,800 a year is guaranteed to continue.
My $750 Hidden Cost Protection Plan stops that waste immediately. This isn't an expense; it's a one-time investment that pays for itself in just a few months by simply recapturing the money you were already spending inefficiently. Stop paying the Google 'inefficiency tax,' and start building a profitable foundation today."